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MarketMuse is definitely an on-page Web optimization software similar to Surfer Web optimization; it'll help with your content audit. The absolutely free Edit

This scalability can make it an indispensable tool for websites with substantial inventories or material creators who regularly publish new content.

Another method is to check your Price tag to other things they may be undertaking. By way of example, Should they be paying 1000s of dollars on regional print ads